Branded content is used to build reputation, reach new audiences, tap into culture, demonstrate values and build long term engagement.
BRANDING
Branded content is created by brands to entertain or educate its audience, with branding and messaging that is more subtle and organic than in traditional advertising. Clarity on brand involvement is paramount for trust but its inclusion is most effective where relevant to the story rather than explicitly promotional.
STORYTELLING
Storytelling can come in all shapes and sizes. We use our breath of knowledge and in-house expertise across documentary, drama, commercial and social to conceive the best storytelling method and characters to connect your brand to the desired audience.
authenticity
Branded content can be a great tool for building trust. Non-scripted video and documentary is particularly effective for this. By celebrating stories that align with your brand you can express brand values authentically. At Toast we pride ourselves on research and story finding, seeking and casting contributors. Through this process interesting partnerships can be formed allowing brands freedom to explore new territories. Contributors often become advocates expanding your audience organically.
