TV ADVERTISING

Advertising on TV is a powerful way to reach a broad audience, increase brand awareness, and drive sales by delivering impactful messages directly to viewers.

We expertly handle the entire production from script to screen.

ADVERTISING ON TV

Media planning is crucial to the success of your television advertising campaign. Before setting out to build a successful TV advertising campaign, it’s important to develop a robust media planning strategy.

Deciding which TV channels best fit your brand’s demographic makes sure your TV advertising costs don’t go to waste. If you’re new to TV media planning and need more information on the process of advertising on TV, do get in touch.

Still image from a TV advert. Abel and Cole food box sitting on a kitchen table. Still

Sign In App TV advert, a man dances in an office lobby.

RETURN ON INVESTMENT

At Toast, we always look to deliver high ROI for our clients. TV advertising is the best medium for producing not only short term returns, with an average of £1.79 returned for every £1 invested in the first 3-6 months.

Over time the cumulative effect TV advertising has on your brand’s reach increases this to an average ROI of £5.61 after three years. TV delivers 54.7% of total advertising-generated profit over three years despite TV currently commanding 43.6% of average advertising budget. - Thinkbox Profit Ability 2 study 2024.

BVOD ADVERTISING – A BRIGHT NEW STAR

BVOD – Broadcaster Video-on-Demand and advertising on BVOD are great ways to reach people who watch less linear TV. BVOD adverts are often non-skippable, so your advert gets the viewers full attention without all the screen clutter which fights for attention on YouTube. According to recent data from Thinkbox, 82% of the population has access to BVOD.

Another key stat from the BVOD and VOD world, 40.2% of VOD watching is taking place of a TV set. -Touchpoints 2020 survey. This is important because adverts on TV are full screen, without the interruptions usually found on social media or YouTube.

GETTING A DIRECT RESPONSE

Advertising on TV is excellent at direct response (a call to action) and brand recognition. Direct response using TV advertising has become even more potent due to second screen watching. Viewers often watch TV with a tablet or smartphone nearby. A viewer seeing a URL during a direct response TV advert now has the perfect platform on hand to interact with your website.

Offering a tailored URL from the TV advert cuts down any friction a viewer might experience, rather than arriving at a website’s home page and navigating to the specific product page. A unique URL can direct the viewer straight to the product.

With a regional TV media buying strategy and DRTV advertising, unique URLs ensure the right message gets to the viewer.