IS ADVERTISING TOAST

What is the role of advertising in a time of climate crisis?

Toast talks to industry specialists and thought leaders in our independent series Is Advertising Toast?

Matt bourn

How do we make every ad a sustainable ad? What will creative excellence awards like Cannes Lions look like by 2030?

Matt Bourn, co-author of Sustainable Advertising shares his insights in our series Is Advertising Toast?

See Matt's full 4 minute interview here.

LEO RAYMAN

In episode 2 of “Is Advertising Toast?” Leo Rayman explains why greenhushing is more dangerous than greenwashing, and makes the case for radical transparency.

See Leo's full interview here.

Nene Parsotam

Will Generation Alpha help create a radical shift in advertising, towards progress on sustainability? Nene Parsotam thinks so in her episode of “Is Advertising Toast?”

See Nene's full interview here.

Chiara Manco

How well are we doing as an industry in communicating credible sustainability messaging? Chiara Manco discusses how advertising can step up to the climate challenge in this episode of “Is Advertising Toast?”

Chiara shares key findings from The Greenprint, a research collaboration and report from System1, ITV and Richard Shotton.

See Chiara's full interview here.

Giles Gibbons

Can the advertising sector reinvent itself into the creative sector for business? Giles Gibbons shares his vision in “Is Advertising Toast?”

See Giles' full 3 minute interview here.

Raichelle Weller

In this weeks episode of Is Advertising Toast, Senior Director and Brand Manager Raichelle Weller (Wiley and O2) talks about the importance of an organisation's approach to internal communication around sustainability as a way to drive change in the wider advertising industry.

See Raichelle's full interview here.

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