StoryX AI Story Finding

StoryX Toast’s proprietary AI-powered story-finding platform designed to uncover authentic narratives and real people’s stories, and spark inspiration for casting on-screen talent.

EDITORIAL RIGOUR

Developed in-house, StoryX uses the strengths of AI to unearth compelling, real-world stories that align with specific themes, talent traits, and brand values.
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StoryX is an AI-powered story-finding search and ranking platform, augmented by human editorial input and control.  It categorises and ranks found individual stories based on pre-determined selection filters. StoryX provides the evidence needed to pursue authentic emotive storytelling with confidence.

DEEP SEARCH

StoryX uses advanced AI to search disparate data sources across the web and social media, finding unique and diverse contributors and narratives that might otherwise remain undiscovered.

In a matter of minutes, StoryX uncovers stories that it would have been difficult, if not impossible, for a research team to discover, and certainly not so quickly.

AUTHENTICITY

Creative uses of AI are often criticised for moving us all towards sameness. We've developed StoryX to use AI to do the opposite – to champion authenticity.

With StoryX, we’re not just finding new stories; we’re helping brands connect with their audiences through discovering authentic voices that truly resonate and bring their messages to life.

STORYX REPORT

Beginning with a brief, the StoryX platform delivers a weighted report in response, including curated stories and individuals, complete with source links and context. Selection criteria are pre-determined; bespoke categories are optional. Stories can be ranked based on these categories, such as media reach, location or brand associations.

StoryX can spark ideas or assist casting, depending on your brief. By using the platform, clients are able to make creative choices backed by a robust strategy.