Abel & Cole TV Advert

We were very excited to be approached by organic produce-delivery company Abel & Cole for their first-ever TV commercial. Their aim was twofold: to showcase their fantastic range of products and to highlight their ethical and environmental values.

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Organic food delivery

Abel & Cole have delivered great-tasting, healthy organic food for 30 years. They specialise in sourcing seasonal food from farmers they trust throughout the UK. Abel & Cole delivers this excellent organic food directly to customers in reusable cardboard boxes, cutting down on packaging waste.

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First-time TV advertisers 

Toast has a great track record of introducing brands to TV advertising. We produced Innocent Smoothie’s first-ever TV advert. The Innocent advert caught the public’s imagination, and their growth has been explosive. We are skilled at guiding clients through every step of the TV advertising process. Toast can handle the entire production from script to screen, even organising the logistics of getting TV adverts cleared for broadcast.

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Social Media Toolkit

Toast produced two thirty-second commercials and two ten-second cutdowns for television and online. Further, we edited a toolkit of social elements for Instagram and other social media platforms. 

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Filming the Advert

The shoot for the advert was completed in two days. The first day begins at dawn on a fishing boat in Porth Cawl in Wales. That evening, we filmed the sunset over a Herefordshire farm. The weather, albeit cold, was mercifully dry, and the shoot was great fun. Finally, we travelled to a house in Streatham to film the indoor sequences. Everyone involved was a pleasure to work with. We particularly admired the professionalism of Finnley the dog and Dante the cat. 

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TV Advertising 

If you’re a brand looking to boost sales or expand into new markets and you’d like to know about TV advertising, give Toast a call. We can walk you through the entire process and we’re always happy to answer any questions about TV advertising.