Ella One

HRA Pharma came to Toast to optimise an online campaign for ellaOne.

HRA asked Toast to apply best social media practices to the TV Advertising assets, including amending edits, applying graphics and, where applicable, re-voicing.

Whilst the TV was performing in terms of brand awareness, it was clear that social was not delivering in terms of messaging or branding.

All this to make this great EllaOne campaign perform at its best on social – a key medium for the target market.

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